USHBC Action Around the World!
February 8-12, 2015 - Gulfood
, Dubai; United Arab Emirates
March 3-6, 2015 - FOODEX
, Makuhari (Tokyo), Japan
March 12-16, 2015, AAHAR
, Delhi, India
June 25-28, 2015 - Food Taipei
, Taipei, Republic of China (Taiwan)
June 24-27, 2015 - Food Taipei, Taipei, Taiwan, Republic of China
July 11-14, 2015 - Institute of Food Technologists (IFT), Chicago, Illinois
October 10-14, 2015 - ANUGA,
The highbush blueberry industry conducts activities around the globe including:
>Industry Funded Activities. USHBC funded export activities in: China, South Korea, Japan, United Arab Emirates, Latin America and other countries. $675,000 industry cash investment.
>>Trade Shows. USHBC participated in SIAL-Europe, Food and Hotel Korea, SIAL China, SIAL Brazil and Americas Show. Key contacts were made at each and this has helped US packers connect with real customers.
>Market Access Program (MAP). USHBC is funded through the Western US Trade Assn. (WUSATA) to conduct retail fresh promotions in Japan and South Korea. Recent activities have included in-store promotions in more than 10,000 store days including Costco-Japan, Mami Mart in Rural Japan and six retail chains in Korea. All of these activities have been supported with publicity and online campaigns including innovative webtunes! Fresh sales to >>Korea doubled to almost 2 million lbs. Although Korea only allows Oregon access -- South Korea is now the # 2 market for fresh US blueberry exports after Japan.
>>Japan is back in the groove and thanks to USHBC fresh promotions we have seen a jump in sales after the swoon in 2012. We believe we can double exports with promotions in regions outside of Tokyo and Osaka and the trade is excited that we are actively promoting at the supermarket level.
>Quality Samples Program (QSP). USHBC is currently implementing sampling activities in India with frozen blueberries. Product has been imported and repacked in generic packs and has been distributed to more than 2,500 companies around India. Already two major jam andjelly companies have used the samples to develop new products that have resulted in ongoing sales -- one is buying a full 40 foot container each month! Another company has developed the first retail pack for frozen blueberries and is distributing all over India!
>Emerging Markets Program (EMP) - USHBC is currently implementing capacity building activities in Brazil and China designed to understand and service food processing sector. Already we have interfaced with more than 1,500 companies in China and Brazil is underway. Next year we have targeted Turkey and Indonesia for research and recon. USHBC Strategic Plan dictates selection and approach of new markets each year.
>Technical Assistance for Specialty Crops (TASC) - USHBC has initiated a research project to document pre shippment treatments of fresh blueberries from East of the Rocky Mountains. This will provide evidence which USDA-APHIS needs for supporting market access for Australia, New Zealand, Chile and South Africa.
Market Access- USHBC and NABC work closely with our partners at the USDA-APHIS on market for fresh blueberries in restricted markets. This year we have completed market access packages (pest risk and background) for China, South Korea, Australia, New Zealand and South Africa. We are currently working on information for the Philippines and Vietnam.
>Food Aid Initiative- USHBC is pioneering the development of humanitarian food rations containing blueberry skins, fiber and off grade berries for feeding in the third world. Our focus is currently on the Horn of Africa including Ethiopia and Somalia and we are providing technical assistance, samples and processing aid to Non-Governmental Organizations (NGOs) and Private Volunteer Organizations (PVOs) in Ethiopia and Somaliland.
Highbush blueberry exports have risen by by double digit percentages year to year in all of the markets where USHBC has promoted! Compared to flat growth in non-promotion markets!
USHBC has targeted the BRIC markets: Brazil, Russia, India and China markets. But, most current promotional activity is directed to Asia. China and India are the big prizes, growth but we continue to emphasize Taiwan, South Korea and Hong Kong which are growth markets.
USHBC continually looks over the horizon for new market opportunities and we have pioneered the Indian and Middle Eastern Markets. Sub-Saharan Africa as well as Brazil and Latin America.